Privacy Policy

Last Updated: August 25, 2025

This Privacy Policy explains how Amoofy, Inc. ("Amoofy," "we," "us") collects, uses, shares, and protects personal data when you interact with our website, services, or platform. It also describes your rights and how you can exercise them.

By using our Service, you agree to the collection and use of information in accordance with this Privacy Policy.

Key Commitments

  • Compliance: We comply with GDPR, UK GDPR, CCPA/CPRA, VCDPA, CPA, CTDPA, UCPA, and other applicable U.S. state privacy laws, as well as Brazil's LGPD and Canada's PIPEDA.
  • Children's Privacy: We do not knowingly collect data from children under 13 (U.S.) or under 16 (EU/UK), unless verifiable parental consent is obtained.
  • AI Transparency: Where insights are generated by automated/AI tools, we disclose this and ensure human oversight.
  • Security: We use industry-standard encryption and access controls and are working toward SOC 2 / ISO 27001 compliance.
  • No Sale of Data: We do not sell personal data or use participant responses for marketing without explicit consent.
  • Your Rights: You may access, correct, delete, or restrict use of your data. EU/UK users may also lodge complaints with their local data authority.

Definitions

  • Account: A unique account created to access our Service.
  • Application / Service: The software platform provided by Amoofy.
  • Company: Refers to Amoofy, Inc.
  • Customer / Controller: Organizations using the Service to collect data. They determine the lawful basis for collection and are responsible for respondent notices and consent.
  • Respondent: An individual who participates in a survey, interview, or storytelling session.
  • Processor: Amoofy processes data only under instructions from Customers.
  • Service Provider: Third parties engaged to support operations.
  • Personal Data: Any information relating to an identifiable individual.

Information We Collect

  • Personal Data: Name, email, phone, address, and similar identifiers.
  • Usage Data: IP address, device type, browser, operating system, pages visited.
  • Recordings & Stories: Audio, video, or written responses if enabled by the Customer.
  • Third-Party Integrations: Data collected via linked accounts or platforms.

How We Use Data

We use data to:

  • Provide, maintain, and improve the Service.
  • Fulfill contractual obligations with Customers.
  • Contact you for support, security alerts, and updates.
  • Generate anonymized and aggregated insights for Customers.
  • Ensure compliance with law and protect against fraud or misuse.

Sharing of Data

  • With Customers (Controllers) who collected the data.
  • With Service Providers under strict contractual terms.
  • With Affiliates or during a business transfer (with notice).
  • In anonymized or aggregated form.
  • With your consent, where applicable.

Retention & Transfers

  • Data is retained as long as necessary for service delivery or legal compliance.
  • International transfers are safeguarded through encryption, Standard Contractual Clauses (SCCs), and Data Processing Agreements (DPAs).

Your Rights

  • GDPR/UK GDPR: Access, rectification, deletion, portability, objection, withdrawal of consent.
  • CCPA/CPRA: Disclosure, deletion, opt-out of sale/sharing, no discrimination.
  • Global Coverage: Equivalent rights under LGPD (Brazil), PIPEDA (Canada), and other laws.

Requests: privacy@amoofy.com

Security

We apply technical and organizational safeguards including encryption, access controls, and monitoring. No system is 100% secure, but we continuously update protections.

Children's Data

We prohibit the collection of data from children under 13 (U.S.) or 16 (EU/UK) unless verified parental consent is obtained. Customers are responsible for compliance when involving minors.

Changes

We may update this Privacy Policy periodically. Customers will be notified of material changes.

Contact

Amoofy Participant Privacy Policy

Last Updated: August 25, 2025

This Policy applies to individuals ("Participants") who take part in surveys, interviews, or storytelling sessions conducted through our platform on behalf of business customers ("Customers").

Introduction & Contact

Amoofy provides AI-powered storytelling and qualitative research tools to organizations. We process participant data strictly on behalf of Customers (Data Controllers).

Contact:

  • Email: privacy@amoofy.com
  • EU/UK users may lodge complaints with their local data authority.

Information We Collect

  • Contact Info: Name, email, phone (if requested).
  • Stories & Recordings: Audio, video, written responses voluntarily shared.
  • Demographic/Contextual: Age range, occupation, optional attributes.
  • Technical Data: IP address, device, browser type, usage data.

We do not knowingly collect sensitive data unless explicitly required and consented to.

How We Use Participant Data

  • To transmit responses to the Customer.
  • To generate insights, analytics, and reports for the Customer.
  • To maintain service quality, security, and compliance.
  • To anonymize and aggregate data for analysis.

We do not sell or use participant data for marketing.

Roles & Responsibilities

  • Customers as Controllers: Customers decide questions, lawful basis, and how responses are used. They must provide notices and obtain consent.
  • Amoofy as Processor: We process only under Customer instructions and legal obligations.

Sharing of Participant Data

  • With the Customer who invited you.
  • With Service Providers under confidentiality contracts.
  • For legal compliance if required.
  • In de-identified or aggregated form.

Retention & Transfers

  • Data is stored primarily in the U.S.
  • International transfers use safeguards such as SCCs.
  • Data is retained only as long as directed by the Customer or as legally required.

Participant Rights

Depending on jurisdiction:

  • Access, correction, deletion, portability.
  • Objection or restriction of processing.
  • Withdrawal of consent at any time.

Requests may be directed to the Customer (Controller) or to Amoofy at privacy@amoofy.com.

Children's Data

The Service is not directed to children under 13 (U.S.) or under 16 (EU/UK) unless parental consent is provided. If we learn of collection without consent, we will delete the data immediately.

Security

We apply encryption, access restrictions, and monitoring aligned with SOC 2 / ISO 27001 standards.

Changes

We may update this Policy in line with changes in law or practices. Participants will be notified by Customers or through our platform.